Two tracks. Learn covers the strategy and mechanics of modern guest loyalty, concept content any operator can use. Use Habitu is product tutorials for Habitu merchants. Both are free, both are written by the Habitu team.
Concept and strategy lessons. Start here if you haven't launched yet or want the vocabulary before shopping for software.
What guest loyalty actually is, how operators should think about it, and the vocabulary every founder and marketer needs before spending a dirham on software.
Points, stamps, and tiers are mechanics, not a strategy. This lesson reframes loyalty as identity capture plus repeat-visit economics, and shows why that distinction changes every decision that follows.
8 min readRecency, frequency, monetary, the 50-year-old segmentation model that still outperforms most AI personalization. Here's how to compute it from POS data and what to do with each segment.
5 min readThe three systems everyone confuses. Short version: POS records transactions, CRM stores contacts, loyalty triggers behavior. You need all three, but only one of them grows revenue on its own.
What to do after you're live. Identity capture at the counter, your first Reach Out, reading Pulse for the first time, and the small set of behaviors that decide whether the program compounds or stalls.
You signed up this morning and your app is live this afternoon. Here's the sequence to run for the next thirty days, identity capture, first Reach Out, first Pulse read, first saved guest.
5 min readThe single behavior that determines whether your program works: cashiers asking for phone numbers. Everything else is downstream of this one ritual.
What to do once the app is live: push notification sequencing, influencer-led acquisition, gift cards, and the small set of mechanics that move same-store sales.
Give each influencer a unique code. When a customer uses it in your app, tag the sale to that influencer and pay them a revenue share monthly. Simple mechanic, durable channel.
7 min readThe highest-leverage message in a restaurant loyalty program is the one that converts a first visit into a second. Timing, copy, and offer, broken down.
6 min readDigital gift cards in a branded app generate cash now and create new, identified customers later. December alone can carry 15-20% of annual new-guest acquisition if you run the push right.
Where data lives between your POS and Habitu, how to read the Pulse score, and the day-to-day workflows that keep a loyalty program healthy.
A clear map of which system owns which data. Transactions live in Foodics. Guest identity and behavior live in Habitu. The integration is a two-way street with specific traffic.
5 min readOne number. Composed of visit frequency delta and spend delta vs a rolling baseline. Here's what each zone means and what to do about it.
Product tutorials for Habitu merchants. App Store setup, dashboard mechanics, campaign building, and integration walkthroughs.
The same-day setup walkthrough. Sign up, brand your web app in the builder, connect Foodics or Square, invite your team, and go live. Most operators complete this in an afternoon.
Habitu is web-first: your app is live the day you sign up. Publishing to the Apple App Store and Google Play is optional but recommended for brands that want the native-app presence. These lessons cover what you need OUTSIDE Habitu, Apple and Google developer accounts, DUNS numbers, App Store listings, approval checklist. Adds 1-2 weeks for Apple/Google review.
The first and most common launch blocker. What Apple requires from your business, how to get it, and where operators usually get stuck. Allow 1-2 weeks end-to-end.
5 min readUsually faster than Apple. One-time $25 fee, identity verification, and payout setup. Most operators complete this in 2-3 business days.
4 min readApple and Google both require a D-U-N-S number for organization accounts. It's free, takes 5-7 business days, and often the single biggest cause of launch delay. Start this on day one.
8 min readScreenshots, copy, keywords, privacy labels. The listing is your first impression in the store and the only surface Apple reviews against your actual app. Get it right the first time or burn a review cycle fixing it.
Home, Guests, Reach Out, The App, Loyalty, Performance. What each section does, how they fit together, and the shortcuts operators use daily.
Brand colors, typography, app icon, splash screen, hero imagery. How to configure every pixel of the consumer app in the Habitu builder, with asset dimensions and format requirements.
Building your first campaign, choosing an audience, writing the message, scheduling delivery, and reading the Results panel afterwards.
Top Guests, Regulars, Slipping, Gone Quiet, New, and Unknown. What each segment means, what makes someone move between them, and which actions matter for each.
Scoped OAuth connection flow for Foodics and Square. What syncs, what doesn't, and how to verify data is flowing before launch.
Reading the dashboard's real-time reports. Pulse score anatomy, slipping-away detection, the activity feed, and which insights actually warrant an action versus which are information-only.
Email providers, reviews platforms, influencer tools, and analytics. First-party integrations supported today and what's on the roadmap.
The Academy is free reading. Habitu itself is the platform everything in here is teaching you to run.