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United States

Too big for a stamp card. Too small for enterprise.

The largest restaurant market on earth has the most loyalty vendors and the widest gap in the middle. Free stamp apps do nothing. Enterprise suites cost more than the problem. Habitu is built for what sits between them.

By the numbers

The US market.

$1.55T

in 2026 US restaurant and foodservice sales

15.8M

people employed across the industry

15–30%

commission on third-party delivery orders

What makes the US different

The most vendors. The least fit.

Nowhere else has this many loyalty platforms, and that is the problem rather than the solution. At one end are the free stamp apps: shared branding, no guest data, nothing you own. At the other are the enterprise suites built for national chains, priced and scoped accordingly, with implementation timelines measured in quarters.

A brand with five to fifty locations fits neither. It has enough repeat guests for behaviour to be worth reading and not enough budget to buy a platform designed for a thousand sites. That gap is what Habitu is for: your own branded app, your own guest data, loyalty that runs off your POS, live in days rather than quarters.

Who it's for

Built for US restaurant brands.

  • Fast-casual chains between five and fifty locations
  • Regional brands with strong repeat traffic and no app of their own
  • Operators on Square who want loyalty under their own name
  • Brands quoted six figures for an enterprise loyalty rollout
Works with your POS

Square. Native.

Habitu's Square integration covers orders, catalogue and customers. Every transaction is tracked automatically, and your team does not change how they work.

Ready to know your guests?

30-minute demo configured to your brand. No slides, no fluff.