Skip to content
About · Habitu

Every restaurant brand deserves to know who their customers are.

Habitu is a guest intelligence and merchant intelligence platform for mid-market restaurant brands. We exist because the tools that solve this for 200-location chains don't work for a brand with 5 locations, and the cheap alternatives don't actually tell you anything.

Why we're building this

The gap where most growing brands live.

Dubai has one of the most competitive restaurant markets in the world. New concepts open every week. Aggregators control an increasing share of orders, and all of the guest data that comes with them. Most restaurant brands with 3-20 locations have no direct guest channel and no way to identify who their regulars are.

The enterprise platforms that solve this (Punchh, Thanx, Hang) are built for 100+ location chains, priced accordingly, and require dedicated CRM teams. Generic stamp-card apps are cheap but useless: they track visits and nothing else.

Habitu fills the gap. We give mid-market restaurant brands the guest intelligence they need, SmartSegments, Reach Out, a branded consumer app, at a price and complexity level that actually fits their operations.

What we believe

Four operating principles.

These aren't taglines. They're the call we make every time there's a roadmap fork or a feature trade-off.

01 · Operator-first

Does this make an operator's day easier?

Every feature decision starts with that question. If the answer is no, we don't build it. The product is shaped by people who walked the floor on a Friday rush.

02 · Data belongs to the brand

Your customer data is yours.

We never share, sell, or use it for anything other than powering your platform. If you leave, your data leaves with you. See our Trust & Security page for the full breakdown.

03 · Brand fidelity over platform ego

Your app should look like yours, because it is.

We don't watermark, we don't insert our logo, we don't dilute your identity. The consumer app reads as your brand, end to end. We're invisible.

04 · Speed to value

Same-day setup. 30-day proof.

Restaurant operators don't have six months to wait for software. We launch the same day and prove value in the first 30 days. Otherwise the operator just walks.

Who's building this

Builders who walked the floor.

Christian Casper, founder of Habitu
Christian Casper · Founder, Habitu
Dubai · Working directly with operators

15+ years in F&B loyalty. Previously founded LoyaltyLive, a real-time loyalty platform used by restaurant brands across the US. Based in Dubai, working directly with operators in the UAE market.

Habitu started from a single observation: the tools that work for a 200-location chain do not work for a 5-location brand. The cheap tools tell you nothing. The expensive ones take six months to launch. That gap is where most growing restaurant brands live, and it is the gap Habitu is built to fill.

Trust & security

How we handle your data, in plain English.

Where we run, what we keep, what we never touch. SOC 2 via infrastructure providers. UAE PDPL aligned. GDPR ready.

Read the trust page →
Based in Dubai

Built for the UAE market first.

We work directly with operators in their restaurants, watching workflows, understanding pain points, and building software that fits how they actually run.

Read how that plays out in Dubai, Abu Dhabi and the wider UAE.

hello@habitu.io →

Want to see what we're building?

30-minute live demo on your data. No slides, no fluff. We'll configure it to your brand's aesthetic before the call.