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Growth · 6 min read

Gift cards and the December push

Digital gift cards in a branded app generate cash now and create new, identified customers later. December alone can carry 15-20% of annual new-guest acquisition if you run the push right.

Why gift cards compound

Every gift card sold creates two identified guests, the buyer and the recipient. The recipient, who may never have visited before, lands in your database with a balance, a reason to come in, and a 45% probability of becoming a repeat guest within 90 days.

The December mechanic

Push gift cards for two weeks, Dec 10-24. One notification the day they launch, one reminder on the 20th. Bundle offers (buy 100, get 120 credit) for the last 72 hours. Revenue lands immediately, visits land in January-February when it would otherwise be quiet.

Redemption logistics

POS integration or manual QR redemption, either works. What matters is that the recipient gets a push notification when they receive the card, not just an email. That is the step most operators miss.

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